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Direct linkRobinson, Sue; Mendelson, Andrew L. – Journal of Mixed Methods Research, 2012
This article presents a hybrid methodological technique that fuses elements of experimental design with qualitative strategies to explore mediated communication. Called the "qualitative experiment," this strategy uses focus groups and in-depth interviews "within" randomized stimulus conditions typically associated with…
Descriptors: Mixed Methods Research, Experiments, Research Design, Qualitative Research
