This paper describes the process used and experiences gained in developing a social media and marketing course. As the first known paper on this topic appearing in the marketing education literature, the paper provides educators with a framework for developing similar courses. The course was developed using a sound instructional design model, the…

Qualitative research has become increasingly perceived as well suited to the advancement of counseling psychology, yet opportunities for formal training in qualitative inquiry remain inconsistently available within and across graduate programs. For the potential contribution of this approach to counseling psychology to be realized, graduate…

Presents an interview with Phil Nyden, a professor at Loyola University (Illinois). Describes his qualitative methods course. Includes his suggestion of a group project rather than individual research projects enabling students to focus on methodology rather than substantive issues. Lists course objectives: learning qualitative methods, applied…