A halo of signs, some stuffed into thick plastic sheaths while others curled under yellow tape, cluttered the service desks of the New City Library. They bleated out messages of closings, procedures, and warnings. Their number undermined their cause. All too often a customer would ask a question that was answered by the very sign they had pushed…

In marketing one's library wares, an effective publicity strategy is to use promotional giveaway materials, mainly personalized items that promote one's resources and services. As with any marketing effort, it is important to be clear about the promotional initiative and whom librarians are attempting to reach. This author emphasizes that…

Describes how to develop a cost- and time-efficient parish library. Discusses ongoing promotion of the library; leadership; costs; staffing; shelving and classification systems; location; nonprint media; library policy; and ways to increase visibility. (AEF)

When a new library system, WestCat, was installed in the Western Michigan University Libraries (August 1998), an initiative was undertaken to announce its arrival, establish its identity, and train the university community in its use. To promote this initiative, two committees were broadly charged with the responsibilities of publicity and…

Describes the Danville Public Library's (Illinois) planning and implementation of a groundbreaking ceremony and provides guidelines for the process. Highlights include early planning, the planning staff, publicity, videotaping, selecting a convenient time, decorations, invitations, knowing individual responsibilities, commemorative items, and a…

School library media specialists (SLMSs) in the Rochester (Michigan) Community Schools decided it was crucial to come to a consensus about key roles of SLMSs in successful school library media programs. They identified the following roles: information specialist, instructional partner, and program administrator. To educate administrators, staff…

Describes how the Magwood Public Library (Cook County, Illinois) successfully passed a $6.5 million tax referendum. Recommends showing the need for expansion, hiring an architectural firm to conduct a feasibility study, detailing the costs, securing community support, emphasizing cost effectiveness, and promoting the proposal. (AEF)

Distance learners are a unique target-population for the marketing of library services and resources. Because these patrons do not visit the library often, if at all, it is crucial to actively promote the library resources and services available to them. Marketing strategies for distance learning library services need to take a multifaceted…

To coordinate an academic-library marketing effort effectively, a comprehensive plan is essential. A traditional marketing plan consists of four activities: determining what to promote, defining target audiences, choosing type of outreach, and evaluating program. Suggestions for promotional activities, forms of publicity, and examples from the…

This orientation manual serves as a general guide to the role of the public library trustee in the state of Nevada. It is designed to provide the trustee with basic information and to be used as a quick reference tool for helping the trustee do the job in an efficient and effective manner. The guide endeavors to provide a map by which the…

This annual report of the State Library of South Carolina for 1992-1993 summarizes the library's operations, accomplishments, and status for the fiscal year. The following topics are included in the report: (1) the governance/mission statement of the State Library; (2) the history of the library; (3) organization and operations; (4) library…

Describes the Health Information Project, a plan created by the Maryland State Department of Education that allows residents to obtain health information from public libraries. Examples of patron situations involving health questions illustrate the plan's main elements: collection development, staff training, networking with community agencies,…

Presents a model that can be used to develop or expand academic library services for international students based on survey results from Ohio academic libraries. Highlights include functional barriers, including critical thinking skills; cultural barriers; and model programs, including promotional, instructional, staff development, written,…

The Cuyahoga County Public Library (Parma, Ohio) conducted a project that involved recruitment, coalition building, public awareness, training, collection development, and intergenerational/family programs. The program, Bringing Up Readers: Family Literacy Program, was successful in encouraging and promoting family reading, community cooperation,…

This final performance report provides project outcome information and data to the U.S. Department of Education for the federally-funded Library Literacy Program. The West Georgia Regional Library conducted a project from October 1992 until September 1993 that involved collection development and providing tutoring services to adult learners in a…