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Direct linkVoorhees, Richard A. – New Directions for Institutional Research, 2008
In its most basic form, strategic planning is a process of anticipating change, identifying new opportunities, and executing strategy. The use of mixed methods, blending quantitative and qualitative analytical techniques and data, in the process of assembling a strategic plan can help to ensure a successful outcome. In this article, the author…
Descriptors: Strategic Planning, Statistical Analysis, Qualitative Research, Multitrait Multimethod Techniques
