This paper examines the development of the Merchandising Management Program at Michigan State University and the development of a teaching module which focuses on the shifting economies in eastern Europe, particularly Poland, as they change from command to market economies. An overview of Polish retail trade required the development of a study to…

A pilot project was developed in which the Advertising and Market Research Center of the Vienna School of Economics and Business in Austria and the German Department as well as the Marketing Department of Miami University in Ohio are working together to collect market research data and formulate a market entry strategy for Roemerquelle, an…

The Sales, Marketing, and Management Division of the Houston Community College System (HCCS) established a task force to identify needs among Houston companies for training/retraining seminars and to determine the role which HCCS should fill in meeting those needs. The task force proposed a marketing study which would meet the following objectives…

To develop a competency-based curriculum guide for merchandising/marketing for the University of Hawaii Community College System, a project (1) reviewed and developed a list of all occupations in the general merchandising/marketing program area, (2) developed task inventories for selected occupations, (3) drew a worker mobility chart to show the…