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Direct linkTollefson, Michael M.; Huisman, Dena – Communication Teacher, 2014
Parody involves creating humor through "imitating a style or genre of literature or other media" (Buijzen & Valkenburg, 2004, p. 154). More specifically, Bush, Bush, and Boller (1994) argued that parody involves both imitation of an original text, and discrepancies from the original that create humor and insight. The discrepancies…
Descriptors: Advertising, Parody, Persuasive Discourse, Humor
Sugar, Leslye Donner – Currents, 1986
Humor in college and university publications is helping editors and designers communicate to target audiences. Successful campus punmakers are identified at LaGuardia Community College, Brigham Young University, and Johns Hopkins. (MLW)
Descriptors: Advertising, Captions, Commercial Art, Creativity
