Creation of a framework for Brand and Reputation Metrics in Education represents a significant milestone in the field of marketing and communications in the sector. Stemming from a global collaboration led by the Council for Advancement and Support of Education (CASE), this framework highlights and addresses a critical need for consistent…

For years engineering educators and researchers have tried to get more students from underrepresented groups interested in engineering as a career field and college major. Many interventions designed for high school students assume that students do not know about engineering careers and just need opportunities to learn about the field. The key may…

The National Association for Kinesiology in Higher Education conference theme -- "Leading Beyond the Campus: Driving Change as Experts" -- responds to public policy demands and signals consequential choices. Many choices are illuminated by the prototype for the Neo-liberal university. Essentially, economic development imperatives give…

As a senior honors student at Weston Ranch High School in Stockton, California, last spring, Lakea Youngblood gained admission to the University of California, Berkeley, and the University of California, Los Angeles, California's two most sought-after public universities. While both schools offered the northern California native similar financial…

Marquette University and the University of Wisconsin have invested funds and energy into their local Milwaukee communities through community development and local partnerships. Despite criticism and costs, the projects have raised institutional profiles and improved reputations. (MSE)