IT's tough being a digital sign these days. Everyone wants a piece of action. From announcements to advertisements, menus to broadcasts, digital signs provide dynamic messaging tailored to locations and circumstances. With the advent of wayfinding technology, today's digital signs can serve up customized directions around campuses and all of…

At Winona State University's Krueger Library, where Kendall Larson is an associate professor and Allison Quam is an assistant professor, informational and directional signs are an essential part of the interior space. Yet the ubiquitous sign and media saturation has challenged them to design and maintain effective signage that is conspicuous and…