Associative learning is the passive learning of a predictive relationship between two previously unrelated cues or events. This article explains how associative learning is currently employed in the sport domain and how it can be used to increase motivation and focus when working with athletes. The article describes associative learning techniques…

For over a century and a quarter, the science of learning has expanded at an increasing rate and has achieved the status of a mature science. It has developed powerful methodologies and applications. The rise of this science has been so swift that other learning texts often overlook the fact that, like other mature sciences, the science of…

This article presents the concept of creative potential and its link to talent. Psychological measures to assess creative potential in children and adolescents (EPoC) and adults (Creative Profiler) are then described. Implications for developing creativity are proposed.

The orbitofrontal cortex contains the secondary taste cortex, in which the reward value of taste is represented. It also contains the secondary and tertiary olfactory cortical areas, in which information about the identity and also about the reward value of odours is represented. The orbitofrontal cortex also receives information about the sight…