Examines strategies for marketing online searching to new users, discusses reasons why people become online searchers, and presents data on the business information market. The pricing issue and special librarians as a market segment are also considered. (EM)

A microcomputer fair held during homecoming and in conjunction with the opening of the ISU Microcomputer Learning Facility resulted in an unprecedented explosion of interest and buying. The store was also selling computer books, supplies, and software. (Author/MLW)

This current overview of optical disk technology describes the evolving marketplace for optical products, the use of libraries as test sites for prototype CD-ROM (compact disk read-only-memory) products, CD-ROM developments, new optical technologies, and advances in magnetics. A list of some compact disk manufacturers and a glossary of terms are…

Information on the computer industry and computer use by students, faculty, and the publishing industry that may be useful in planning college store merchandising is compiled from a variety of sources. (MSE)