The spreadsheet can be a powerful tool in marketing. Using a spreadsheet and admissions data, models can be built for: periodic reports of admission status, projections of the size and quality of the incoming class, and long-term recruitment strategy. (MLW)

The survey holds an increasingly important place in institutional advancement. As college and university decision makers turn more and more to their constituencies for support and assistance, a competent information-gathering and processing network becomes crucial. Heuristic v algorithmic designs, Attitude Information System, and the microcomputer…

This packet contains the stories of 20 successful alumni of Ohio's secondary vocational programs and postsecondary technical schools. They have been reproduced as loose-leaf camera-ready art. Suggested uses for these one-page biographies with accompanying photograph include the following: illustrations for use in speeches; reproduction of complete…

A project was conducted to develop, field test, and disseminate a curriculum guide for vocational education teachers to use in teaching managerial skills to vocational education students on the secondary level. After a cadre of 20 Arkansas secondary vocational education teachers who were either directly involved or interested in establishing a…

This volume of the Ohio Business Teacher contains articles on teaching business education, especially in the secondary schools, although some articles also include information on teaching business-related material to elementary school children and to adults. Eight of the articles concern classroom teaching techniques for the electronic office,…