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Download full textTitus, David; Harris, Garth; Gulati, Rajesh; Bristow, Dennis – International Journal of Higher Education, 2017
The Capstone Sales course is the final in a sequence of five required courses in a 15 credit Professional Selling program housed in the Marketing Department at St. Cloud State University. The course is heavily focused on experiential learning activities for senior-level sales students. In this paper details of the course design, instructor and…
Descriptors: Sales Occupations, Retailing, Business Administration Education, Experiential Learning
Frazier, Barbara J.; Niehm, Linda S.; Stoel, Leslie – Journal of Case Studies in Education, 2012
The Rural Entrepreneurship Teaching Unit (RETU) is designed to acquaint university retailing and hospitality majors with rural entrepreneurship opportunities. The unit is an outcome of a federal grant focused on the contribution of the local retail sector to rural community resilience. The RETU integrates knowledge regarding rural development,…
Descriptors: Undergraduate Students, Entrepreneurship, Rural Education, Retailing
Eley, Robert H. – 1984
The major objective of this project was to develop a series of specialized English-to-Spanish study modules for retail stores. The modules are to become part of the instruction in the small business, salesmanship, and advertising classes at Wenatchee Valley College (Washington). A minor objective was to survey the current perceived level of sales…
Descriptors: Advertising, Business Education, Community Colleges, Course Content
