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Download full textSpears, Julia; Zobac, Stephanie R.; Spillane, Allison; Thomas, Shannon – Learning Communities: Research & Practice, 2015
This article aims to identify the marketing strategies utilized by Learning Community (LC) administrators at two large, public, four-year research universities in the Midwest. The use of digital media coupled with face-to-face interaction is identified as an effective method of marketing LCs to the newest population of incoming college students,…
Descriptors: Communities of Practice, Generational Differences, Interaction, Interpersonal Communication
Direct linkTwenge, Jean M. – Teaching of Psychology, 2013
Today's college students are significantly different from previous generations. On average, they are overconfident, have high expectations, report higher narcissism, are lower in creativity, are less interested in civic issues, and are less inclined to read long passages of text. They are highly confident of their abilities and received…
Descriptors: College Students, Student Characteristics, Generational Differences, Psychological Patterns
