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Business Analytics in the Marketing Curriculum: A Call for Integration
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Mintu-Wimsatt, Alma; Lozada, Héctor R. – Marketing Education Review, 2018
Marketing education has responded, to some extent, to the academic challenges emanating from the Big Data revolution. To provide a forum to specifically discuss how business analytics has been integrated into the marketing curriculum, we developed a Special Issue for "Marketing Education Review." We start with a call to action that…
Descriptors: Marketing, Business Administration Education, Integrated Curriculum, Data Analysis
Senior Seminar: Across a Department and across The Years
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Greer, Meredith L.; Ross, Chip – PRIMUS, 2013
The Department of Mathematics at Bates College has offered a senior seminar capstone course for over a dozen years. In this article, we discuss the coexistence of seminar and thesis, our other capstone experience. We discuss in detail the goals of our seminar, various ways we structure the seminar to accomplish those goals, and methods of…
Descriptors: Learning Experience, Mathematics Curriculum, Mathematics Education, Seminars
Using School Gardening as a Vehicle for Critical and Creative Thinking in Health Education
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Ausherman, Judith A.; Ubbes, Valerie A.; Kowalski, Jacqueline – Health Educator, 2014
This strategy is to provide health education teacher candidates with critical and creative thinking tools to explore gardening as a vehicle to integrate health education content with other subjects. According to the Competency-Based Framework for the Health Education Specialist (2010a), entry-level health educators should have skills and…
Descriptors: Health Education, Creative Thinking, Critical Thinking, Gardening
A Special Assignment from NASA: Understanding Earth's Atmosphere through the Integration of Science and Mathematics
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Fox, Justine E.; Glen, Nicole J. – Science Scope, 2012
Have your students ever wondered what NASA scientists do? Have they asked you what their science and mathematics lessons have to do with the real world? This unit about Earth's atmosphere can help to answer both of those questions. The unit described here showcases "content specific integration" of science and mathematics in that the lessons meet…
Descriptors: State Standards, Mathematics Instruction, World Problems, Problem Solving
Learning Transfer Principles in a Comprehensive Integration Model
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Boitel, Craig; Farkas, Kathleen; Fromm, Laurentine; Hokenstad, M. C. – Journal of Teaching in Social Work, 2009
In this article, the authors propose a comprehensive integration model (CIM) based on learning transfer principles that promote integration by systematically and multidimensionally linking coursework with field education. This model improves the integration of classroom and field instruction by specifying how content in each course and in the…
Descriptors: Field Instruction, Social Work, Field Experience Programs, Integrated Curriculum
Enhancing Business Education Using an Integrated Core Curriculum.
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Puri, Yash R. – 1995
An integrated and multidisciplinary undergraduate core curriculum (COMCORE) was developed and implemented between 1992 and 1995 at the University of Massachusetts Lowell's College of Management. Traditional business core courses were replaced with a year-long integrated program, which simulated a new-product development process, and consisted of…
Descriptors: Business Administration Education, Case Studies, College Juniors, Core Curriculum