This lecture discusses the concept of lifestyle, which emerged in the field of marketing in the 1970s, as a new, and increasingly pervasive, discourse of identity cutting through older "demographic" discourses. Distributed by mediated experts and role models, and realized through the semiotics of "composites of connotation", it redraws the…

Through the use of human relations techniques, educators can bring about significant changes in the schools. The primary factor is to implement a planned program that will promote better relationships between individuals of different races, religions, and national origins. In order to do this, it may be necessary to reshape the attitudes held by…