Presents and demonstrates three new concepts in innovation diffusion: the attribution matrix, the innovation profile, and the potential for adoption rating that determines which among similar innovations is most likely to be adopted. This predictive model represents a means of conducting formative evaluation research about the potential for…

Describes a Training Program Evaluation Matrix that can be used for both formative and summative program evaluation. Elements of the matrix include students; instructors; instructional materials; evaluation instruments and procedures; success criteria; evaluator; evaluation report preparer; and evaluation report audience. (LRW)