In the midst of hard economic times, it is clearly more challenging for arts organizations to take the long view and continue to devote time and effort to building new audiences. But this report on a recent gathering of representatives from more than 50 Wallace-funded arts organizations in six cities concludes that participation-building efforts…

The world of classical music, says the writer, has always been international, and has now become truly global. Opera is perhaps traditionally, and most conspicuously, global. At any performance of the Metropolitan Opera of New York, for example, one encounters several different nationalities on stage, back stage, and in the orchestra pit. But the…

This handbook/guidebook/manual details marketing and fund-raising strategies that might benefit art organizations. Drawing on sources from the arts community, including orchestras, opera, dance and theater companies, galleries, museums, arts councils, performing arts centers, and a zoo, ideas are presented which have proven successful in actual…

This combination handbook, guidebook, and how-to-do-it manual presents useful marketing and fund-raising strategies for those involved in promoting and funding the arts. Case histories of funding programs and promotions are presented along with advice and guidance on: tapping the corporate treasury; unusual direct-mail techniques; and the use of…

The developmental work or phase 1 of a study which will collect information on the operational and financial conditions of the arts and cultural organizations which make application to the National Endowment for the Arts (NEA) for grant support is described. As part of the Economic Data Series, the report will provide the Endowment with…