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Strauss, Judy – Journal of Marketing Education, 2011
Marketing faculty use cases, simulations, and client-sponsored projects to achieve learning objectives in the marketing capstone class. This class typically aims to integrate and apply previously learned material and to transition students into their careers. Drawing on the professional school, creative problem solving and constructivist learning…
Descriptors: Curriculum, Marketing, Business Administration Education, Experiential Learning
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Oliver, John – Action Learning: Research and Practice, 2008
This paper reflects on the failure of a recent action learning intervention with a UK television company. The aim of the project was to gain insight into the reasons why the viewing figures of their factual programming channels were in decline and to develop a new strategy enabled by the action learning methodology. Unfortunately, this…
Descriptors: Intervention, Experiential Learning, Methods, Problems
Sauls, Samuel J. – 1995
As with commercial stations, the underlying premise of the college radio station is to serve the community, whether it be the campus community or the community at large, but in unique ways often geared to underserved niches of the population. Much of college radio's charm lies in its unpredictable nature and constant mutations. The stations give…
Descriptors: Audience Awareness, College Students, Colleges, Experiential Learning
Barkhouse, Nancy – Education Canada, 2003
A fourth-grade Nova Scotia class produced a weekly 1-hour radio show. Students decided the program format, show themes, topics, and group members. Each show was co-hosted by four students. All students got a chance to host, and all were successful. The project addressed most of the language arts standards and gave students experience in technology…
Descriptors: Academic Standards, Active Learning, Elementary Education, Experiential Learning