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Cross-Cultural Blunders in Professional Communication from a Semantic Perspective
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Zhu, Pinfan – Journal of Technical Writing and Communication, 2010
Cross-cultural blunders caused by inappropriate use of language are a common problem in international professional communication. They cause misunderstanding, lead to business failures, and tend to be offensive at times. Such blunders may occur in business ads, slogans, products names, and instructions. Understanding their causes and finding…
Descriptors: Language Usage, Semantics, Intercultural Communication, Technical Writing