Enrollment offices deploy various outreach methods including mailings, brochures, phone calls, and email campaigns. For these undergraduate admissions offices, working with high school students creates opportunities to shift the enrollment approach every academic year. Evolving admissions strategy created a chance to change the print marketing…

Although traditional student enrollment is declining, the nontraditional segment of students is growing. This enrollment pattern will require recruitment strategies that speak directly to the adult learners. There is robust adoption of social media use by individuals and by organizations for marketing purposes. Social media marketing includes…

Four-year institutions, as the recipients of community college transfers seeking their baccalaureate degrees, must become more proactive participants in the transfer process and conversation. Currently, enrollment management models and data reporting requirements allow four-year institutions to take a passive approach to the issue of transfer. As…

Blacks, Hispanics, Native Americans, and Asian Americans are entitled to equal access to all institutions of higher education. Ensuring greater access and participation by minorities in higher education is one of the most practical ways of moving America closer to the ideal of equal opportunity, which is the actualization of the American dream.…

Notwithstanding an ongoing concern about the low representation of certain groups in higher education, there is reluctance on the part of politicians and policy makers to adopt positive discrimination as an appropriate means of widening participation. This article offers an account of the different objections to positive discrimination and,…

In this article, Sheila Schulte and Rahul Choudaha state that recruiting international students is costly but rewarding financially and academically, so the loss for an institution if these students are not retained is considerable. The authors describe the results from an NAFSA study that revealed many international students leave or consider…

A set of outreach activities implemented by the College of Engineering of the Public University of Navarra, Spain, is described. They represent different initiatives aimed to improve recruitment of young engineers in the difficult context of declining interest in engineering and the educational changes Europe is facing nowadays. The initiatives…

Faced with budget cuts, some cash-strapped state universities are stepping up their recruitment of higher paying out-of-state undergraduates, a move that critics say is unfair to the states' residents and could affect in-state minority applicants. The University of California system and the University of Washington in Seattle have openly declared…

The University of Illinois Global Campus, a multimillion-dollar distance-learning project, is up and running. For its March-April 2009 term, it has enrolled 366 students. Getting to this point, though, has looked a little like the dot-com start-up bubble of the late 1990s. Hundreds of Internet-related companies were launched with overly ambitious…

That the student population in public schools is becoming increasingly diverse is not all that surprising. Studies indicate that in less than three decades, a majority of children will likely belong to race-ethnic minorities. Conversely, teacher candidates are not keeping pace with the diversity ratio of students in the PK-12 public school…

Between 42 and 45 percent of American students are "adult learners." They're over 25. They're returning to school for career change more than career advancement. And they're challenging the educational world to understand and meet their needs. Educational institutions have adult learners squarely on their radars. Over-25s are among the fastest…

In Canada, changing demographics and increased competition--as well as social values based on equity--have inspired efforts to increase the postsecondary education (PSE) participation rates of youths from under-represented/under-served groups. Despite its population having the highest level of educational attainment among those of OECD countries,…

Principals desiring recognition in the community have added marketing to their job description. Faced with falling enrollments and more school choice for parents, they create strategies to market and brand their schools to potential parents and students, from promoting programs in school newsletters and websites to direct mailings and ads in real…

In this article, the author discusses how Wyoming converts its mineral wealth into educational prosperity and economic diversity. Historically, higher education has not always been emphasized in this state's frontier culture, partly because residents with only a high-school diploma can often snag well-paying jobs extracting methane gas from coal…

Regular participation in out-of-school time activities is associated with benefits for children. However, children cannot reap the benefits of program participation if they do not attend programs in the first place. This brief focuses on ways in which out-of-school time programs can improve the attendance and retention of children and youth in…