Meeting today's prospective college students where they are is key to staying ahead of current enrollment challenges. Understanding which messages resonate with which students and at certain parts of the enrollment funnel helps to ensure institutions are getting the right message, to the right student, at the right time in their journey. By…

Over the past few decades, university rankings have become an increasingly important factor in the higher education sector. Universities are ranked based on various criteria such as research output, teaching quality, and graduate employability. However, there is a growing movement to incorporate sustainability and social impact into the ranking…

The Intercultural Business Communication at the University of Central Lancashire offers a taught module with a work placement that exists within a multicultural context as part of an MA in Intercultural Business Communication. As part of this process, students must work towards completing two practical assessments, a project presented in a report…

This article summarizes the existing research on social media as a learning tool in higher education and adds to the literature on incorporating social media tools into collegiate business education by suggesting specific course content areas of business where LinkedIn exercises and training can be incorporated. LinkedIn as a classroom tool cannot…

In 2009 and 2010, the author was involved in two University of Botswana initiatives on graduate employability. The first was a university-wide task force exploring the attitudes of students and staff and recommending reforms both in learning and teaching and in support services for students. The second was a Faculty of Humanities tracer study, in…

Implications of a gradual change in the "pecking order" within higher education in the course of the 1970s are discussed. This change cuts across the traditional university/nonuniversity distinctions, and illustrates the growing vulnerability of certain types and disciplines of university education. Focus is on graduate employability. (MSE)