Advances in technology and marketing practice have left little doubt that analytics must be integrated into the marketing curriculum, the question for many educators now is how to best to do so. While the response for each school will depend on its mission and context, as well as its strategies and resources, there already is much that can be…

Development of political science courses on the college level is discussed in light of bureaucratic and disciplinary constraints. Bureaucratic constraints are interpreted to include clearance from institutional superiors, adequate student enrollment, adequate personnel and research resources, and relevance to undergraduate political science study.…

Students majoring in advertising can benefit from a study of that field in its historical context because such study helps them to understand current practices and to foresee future developments. One model of teaching advertising history within a required course about advertising and society begins with some basic definitions of the advertising…

This paper proposes and describes a method of developing a special-purpose foreign language culture course providing cross-cultural training for professionals working in bilingual and bicultural settings. The following points are discussed: (1) ways of ascertaining the need for and the most appropriate type of cross-cultural training; (2)…

The planning of continuing medical education (CME) for general practitioners in the province of Limburg is outlined, including a survey of practitioners concerning their educational needs, a followup study to an intensive CME course, and an outline of a new curriculum approach. (MSE)

A project entitled "A Study of Bridging Courses for Women" investigated the curriculum and the context of courses within the further education sector that act as bridging courses for women and explored the needs of and difficulties faced by women who are reentering the labor force. After selecting 12 separate bridging courses as case…

A study was conducted to compare the personality characteristics of two types of entrepreneurs, the craft-type and the opportunistic-type, which were described by Norman R. Smith. The craft-type entrepreneur is mainly interested in self-employment and owns a small business while the opportunistic-type, although interested in self-employment,…

Art English is a combination of English-as-a-Second-Language (ESL)/English-as-a-Foreign-Language (EFL) and art content. As a new instructional area, it faces several challenges: as with all English for Special Purposes (ESP), exchange of information among programs; development of a suitable combination of art content and ESL, due to lack of…

A two-phase curriculum project was undertaken in Illinois to develop, test, and implement a two-year competency-based model for the education of secondary school building construction teachers in the area of residential structures. During the first contract period, skill and knowledge competencies were identified and validated for thirteen units…