Despite an increasing demand for marketing researchers familiar with ethnographic methods, ethnographic consumer research has received little coverage in current marketing curricula. The innovation discussed in the present paper addresses this problem: it introduces the notion of "cultural relativism" and gives students hands-on experience in…

The benefits of using data logging to teach "how science works" are presented. Pedagogical approaches that take advantage of other school ICT are briefly described. A series of simple, quick experiments are given together with their resulting charts. Examples of the questions that arise from the charts show how the rich data lead to the refinement…

This article describes an innovative lesson that uses the biography "Barbara McClintock: Alone in her Field" (Heiligman, 1994) to integrate genetics, literature, and mathematics as a context for students to investigate patterns on Indian corn. This two-day lesson requires students to estimate, collect data, identify and describe patterns,…