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Peer reviewed
Direct linkAlexander H. Ziegler; Louis J. Medvene – Marketing Education Review, 2024
This manuscript examines the adaptation and integration of intergenerational learning to create an inclusive marketing education environment. The development of innovative course designs to promote intergenerational learning and age-friendly curricula is an opportunity for educational institutions, given a demographic shift in many parts of the…
Descriptors: Business Administration Education, Consumer Economics, Age, Intergenerational Programs
Brittany Hyden; Catherine A. Cherrstrom – New Directions for Adult and Continuing Education, 2025
Nontraditional students represent a substantial number and significant percentage of students in higher education. While these adult learners have similarities, they also span 50+ years with generational differences. At the same time, online learning is on the rise, offering opportunities and challenges for nontraditional students and those who…
Descriptors: Instructional Design, Electronic Learning, Online Courses, Intergenerational Programs
