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Direct linkYang, Jing – Journal of Advertising Education, 2023
With artificial intelligence (AI) technologies making significant evolutions over the past few years, there is a growing need for advertising students to get familiarized with the different types of AI technologies and explore and experiment with ways to adapt to such changes. This article illustrates the development and implementation of the…
Descriptors: Advertising, Professional Education, Merchandise Information, Course Descriptions
Edgington, Theresa M. – Journal of Information Technology Education: Innovations in Practice, 2011
Text analytics refers to the process of analyzing unstructured data from documented sources, including open-ended surveys, blogs, and other types of web dialog. Text analytics has enveloped the concept of text mining, an analysis approach influenced heavily from data mining. While text mining has been covered extensively in various computer…
Descriptors: Feedback (Response), Constructivism (Learning), Web Sites, Class Activities
