The combination of the quantitative turn in linguistics and the emergence of text analytics has created a demand for new methodological skills among linguists and data scientists. This paper introduces KNIME as a low-code programming platform for linguists interested in learning text analytic methods, while highlighting the considerations…

The framework of cyber-archaeology was developed by Jones (1997, 2003) and later modified by Zimbra et al. (2010) to examine online networks and virtual communities. Since the modification, the method has fallen out of favor and is no longer utilized by qualitative researchers. To rebuild the method for qualitative research, we engaged in four…

Multiple literacy practices, such as writing, texting, blogging and journaling, are intertwined in a crisis. Although many studies have been conducted on literacy practices arising from crises such as a divorce, a disaster and social activism, most of them are focused on a single event. In this chapter, I propose a method for examining literacy…

A significant activity in the business analytics process is enrichment, which deals with acquiring and combining data from external sources. While different strategies for enrichment are possible, it can be accomplished more efficiently through automation using Python scripts. Since business students may not be immersed in technology skills and…

Purpose: This paper aims to introduce the extended qualitative content analysis (EQCA) method to integrate data-reducing and data-complicating research steps when conducting qualitative research on the United Nations and other international institutions. Design/methodology/approach: EQCA supplements the method of qualitative content analysis,…

Recent advances in computational linguistics and the social sciences have created new opportunities for the education research community to analyze relevant large-scale text data. However, the take-up of these advances in education research is still nascent. In this article, we review the recent automated text methods relevant to educational…

Recent advances in computational linguistics and the social sciences have created new opportunities for the education research community to analyze relevant large-scale text data. However, the take-up of these advances in education research is still nascent. In this article, we review the recent automated text methods relevant to educational…

It is truly important for students to understand how to monitor online marketing buzz. This assignment, social media analytics, utilizes the content analysis research method to build student's in-depth understanding on how to evaluate and interpret user-generated content (UGC) to create social media campaigns. The authors adapted Resnik and…

Word clouds (or tag clouds) are popular, fun ways to display text data in graphical form; however, we contend that they can also be useful tools in assessment. Using word clouds, instructors can quickly and easily produce graphical depictions of text representing student knowledge. By investigating the patterns of words or phrases, or lack…

This article describes a flipped classroom activity that requires students to integrate research and audience analysis. The activity uses Twitter as a data source. In the activity, students identify a sample, collect customer tweets, and analyze the language of the tweets in an effort to construct knowledge about an audience's values, needs, and…

The area of digital marketing is a difficult one for course development. Not only is it a relatively new topic area--having become popular after many marketing faculty completed their academic training--it is a constantly changing one wherein "innovative" tools are continuously being replaced within the industry. After uncovering what…

The activity described by the authors here is a thematic analysis of published articles in a broad area of study. Students search for articles relating to the topic of study in different academic journals that fall in a specific date range. Students record details about the topics covered and theories/methods used. The class then assembles to…

States are required by federal law to create annual report cards for the public with key data about how their students and schools are doing. The Data Quality Campaign (DQC) decided to find out if these report cards are easily found and understood. In summer 2016, DQC took the following steps: (1) reviewed 51 report cards (all 50 states and the…

This article provides an overview of the ways in which data and text mining have potential as research methodologies in composition studies. It introduces data mining in the context of the field of composition studies and discusses ways in which this methodology can complement and extend our existing research practices by blending the best of what…

With the growing emphasis on the development of scientific inquiry skills, the display and interpretation of data are becoming increasingly important. Graph interpretation competence is, in fact, essential to understanding today's world and to be scientifically literate. However, graph interpretation is a complex and challenging activity. Graph…