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Improving Student Job Placement and Assessment through the Use of Digital Marketing Certification Programs
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Staton, Mark G. – Marketing Education Review, 2016
The area of digital marketing is a difficult one for course development. Not only is it a relatively new topic area--having become popular after many marketing faculty completed their academic training--it is a constantly changing one wherein "innovative" tools are continuously being replaced within the industry. After uncovering what…
Descriptors: Job Placement, Certification, Marketing, Social Media
Checklist for Content of Introductory Geology Courses.
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Mathison, Charter Innes – Journal of Geological Education, 1989
Asks the course planner, text writer, teacher, or even the student to consider a series of questions about Earth processes such as how, why, and where the process occurs and why is it important. Provides a guide for the coverage of a topic to ensure that nothing is overlooked. (Author/MVL)
Descriptors: Check Lists, Content Analysis, Course Content, Course Organization
Business Communication: From the Ideal to the Practicable. Association for Business Communication Southwest Division 1985 Proceedings (New Orleans, Louisiana, March 7-9, 1985).
Bruno, Sam J., Ed. – 1985
These proceedings present 12 articles that suggest opportunities for scholars and practitioners to contribute to business communication. The papers are organized into four sections, each composed of three papers. The papers in Part I, Specialized Communication Techniques, are: "Does Style Affect the Reader's Image of the Writer?" (James Suchan),…
Descriptors: Academic Achievement, Business Communication, Business Correspondence, Business Education