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Electronic Reverse Auctions: Integrating an E-Sourcing Tool into a Sales and Purchasing Cross-Course Negotiation Project
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Williams, Jacqueline A.; Dobie, Kathryn – Marketing Education Review, 2011
Electronic reverse auctions are increasingly being used by firms to improve firm financial and operational performance. The described teaching innovation serves as a model for introducing electronic reverse auctions as a central element in a comprehensive negotiation exercise involving sales management and purchasing management students. Results…
Descriptors: Learner Engagement, Classroom Techniques, Purchasing, Instructional Innovation
Encouraging Learning of Industry Technology: A Merchandising Example
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Reilly, Andrew; Huss, Megan; Stoel, Leslie – Journal of Family and Consumer Sciences, 2005
The application of the technology acceptance model to a merchandising course teaching industry software was evaluated. Based on technology acceptance research, industry software was presented emphasizing ease-of-use and usefulness. The final course project gave students a quasi real-life experience of combining merchandising skills with the…
Descriptors: Technology Education, Industry, Computer Software, Merchandising
Marketing and Selling CD-ROM Products on the World-Wide Web.
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Walker, Becki – CD-ROM Professional, 1995
Describes three companies' approaches to marketing and selling CD-ROM products on the World Wide Web. Benefits include low overhead for Internet-based sales, allowance for creativity, and ability to let customers preview products online. Discusses advertising, information delivery, content, information services, and security. (AEF)
Descriptors: Advertising, Comparative Analysis, Computer Networks, Computer Security