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Peer reviewedWalker, Becki – CD-ROM Professional, 1995
Describes three companies' approaches to marketing and selling CD-ROM products on the World Wide Web. Benefits include low overhead for Internet-based sales, allowance for creativity, and ability to let customers preview products online. Discusses advertising, information delivery, content, information services, and security. (AEF)
Descriptors: Advertising, Comparative Analysis, Computer Networks, Computer Security
Jessop, Deborah – Computers in Libraries, 1997
Examines developments in multimedia technologies and in the World Wide Web. Discusses CD-recordable, CD-rewritable, cable modems, personal digital assistants, digital video discs, interactivity and virtual worlds, advertising on the Web, and Intranets and CD-ROM networks. Eight tables and figures show costs, download time, estimated sales, storage…
Descriptors: Advertising, Computer Networks, Costs, Downloading
