Discusses philosophical connections between traditional librarianship and the nontraditional online professional and describes similar and different skills used in the two professions (sales/motivational skills, investigative reference skills, needs assessment, ability to handle details). Factors to consider in choosing an online-industry job and…

Describes three companies' approaches to marketing and selling CD-ROM products on the World Wide Web. Benefits include low overhead for Internet-based sales, allowance for creativity, and ability to let customers preview products online. Discusses advertising, information delivery, content, information services, and security. (AEF)