The San Francisco Opera Guild sponsors the Operatunities Program which introduces elementary and secondary students in California to opera. For example, each year the Scholar Opera visits 130 schools from San Francisco to San Jose, exposing approximately 50,000 youngsters to the music and drama of opera. (RM)

A model performing arts program (The Arts from the Inside Out) for gifted and talented elementary students at the Robert Blair Pollock Elementary School in Philadelphia (PA), provides children with first-hand backstage experience with opera, music, dance, drama, filmmaking, and architecture. (CL)

This handbook/guidebook/manual details marketing and fund-raising strategies that might benefit art organizations. Drawing on sources from the arts community, including orchestras, opera, dance and theater companies, galleries, museums, arts councils, performing arts centers, and a zoo, ideas are presented which have proven successful in actual…

This combination handbook, guidebook, and how-to-do-it manual presents useful marketing and fund-raising strategies for those involved in promoting and funding the arts. Case histories of funding programs and promotions are presented along with advice and guidance on: tapping the corporate treasury; unusual direct-mail techniques; and the use of…