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Download full textSpears, Julia; Zobac, Stephanie R.; Spillane, Allison; Thomas, Shannon – Learning Communities: Research & Practice, 2015
This article aims to identify the marketing strategies utilized by Learning Community (LC) administrators at two large, public, four-year research universities in the Midwest. The use of digital media coupled with face-to-face interaction is identified as an effective method of marketing LCs to the newest population of incoming college students,…
Descriptors: Communities of Practice, Generational Differences, Interaction, Interpersonal Communication
