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Components of Candidate Images: Statistical Analysis of the Issue-Persona Dichotomy in the Presidential Campaign of 1996.
Peer reviewed Peer reviewed
Hacker, Kenneth L.; Zakahi, Walter R.; Giles, Maury J.; McQuitty, Shaun – Communication Monographs, 2000
Describes the results of a study intended to test a specific hypothesis and a research question related to the theoretical development of the candidate image construct in political communication. Tests the long-standing assumption that there is a dichotomy between candidate issue positions and candidate persona impressions ("images").…
Descriptors: Communication Research, Higher Education, Personality Assessment, Political Candidates