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Q-SpAM: How to Efficiently Measure Similarity in Online Research
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Koch, Alex; Speckmann, Felix; Unkelbach, Christian – Sociological Methods & Research, 2022
Measuring the similarity of stimuli is of great interest to a variety of social scientists. Spatial arrangement by dragging and dropping "more similar" targets closer together on the computer screen is a precise and efficient method to measure stimulus similarity. We present Qualtrics-spatial arrangement method (Q-SpAM), a feature-rich…
Descriptors: Measurement Techniques, Proximity, Social Science Research, Social Sciences