This paper uses the PBS Nova show "Mind Over Money" to introduce a number of topics in behavioral finance. Instructors can also use the video as a jumping off point for expanding the discussion to the "second generation" of behavioral finance, where many of the decisions that differ from what are considered optimal are due to…

The scientific study of the visual communication media arts must be based on both general theories regarding these media and specific theories developed for each medium. Although it is possible that the delay in the development of vigorous scientific studies and empirical research findings in the visual communication media of television has caused…

Total comprehension and understanding of visual images (particularly moving images) are the result of a series of complex biological (brain) and mental (mind) processes and activities. Whereas perceptual psychology and neurophysiology are among the two main academic disciplines that explain the functions performed by the organs of visual and…