This paper presents an innovative teaching technique, the utilization of a popular sitcom to teach an introductory economics course. Using clips from the television show "Seinfeld," instructors can present the oft-perceived difficult, yet basic, economic concepts in an amenable manner, which also enables the achieving of higher levels of…

This article discusses initial findings from a study exploring the pedagogical functions of popular culture. The study was framed by a neo-Gramscian theoretical framework which connects adult education and cultural studies, and asserts that culture underpins important informal adult learning. We used two television shows, "Grey's…