Marketing analytics students who can communicate effectively with decision makers are in high demand. These "analytic unicorns" are hard to find. The Master of Science in Customer Analytics (MSCA) degree program at Xavier University seeks to fill that need. In this paper, we discuss the process of creating the MSCA program. We outline…

On the basis of a survey of U.S. undergraduate business schools and industry, a study defined the curricular content (knowledge and skills) in electronic data processing (EDP) and statistical sampling (SS) needed to prepare the accounting study to audit computerized accounting systems. (CT)

The second phase of a curricular articulation project conducted as a coordinated effort among school districts, vocational-technical institutes, and community colleges involved in the Northeast Vocational Advisory Council (NEVAC) developed career ladders in three vocational program areas and a model useful to others developing similar ladders. The…

A project was conducted to update an existing high school business and office occupations education curriculum to include instruction in the use of computers and word processing equipment. The existing curriculum was assessed and revised in order to provide students with training in the following areas: the impact of computers on employment; the…

This volume of the Ohio Business Teacher contains articles on teaching business education, especially in the secondary schools, although some articles also include information on teaching business-related material to elementary school children and to adults. Eight of the articles concern classroom teaching techniques for the electronic office,…