Social media offers an exciting new area for our discipline to produce research and pedagogy that is in high demand by students, industry constituents, and other disciplines. This article discusses why business communication scholars should focus on social media as an important stream of study and outlines an MBA course in social media strategy…

Lists the objectives and instructional procedures of a required business communication course. (RL)

Discusses establishing a course in intercultural communication. Discusses determining course goals; selecting textbooks and readings; selecting guest speakers; selecting films and videotapes; involving students in the learning process; and evaluating student achievement. (RS)

Describes the development of a graduate business communication course that emphasized technology and intercultural communication without ignoring fundamental skills. Explains course objectives and design. Describes the conduct of the course itself. (SR)

A description is provided of the development of a course in business communication for office administration majors at Evergreen Valley College (EVC) in California. The steps involved in the development of the course are explained, including: (1) a review of the educational and business literature on business communication; (2) a review of current…

One approach to teaching business French is to familiarize students with true business situations and to help students realize that business interacts with a body of laws and within a political and socioeconomic environment. On the first day of class, students are divided into groups of two or three, and each group becomes an enterprise with a…

Presents a case study of the business Japanese program for intermediate and advanced students at the University of Utah. Notes that when offering courses in Japanese, colleges are challenged on how to cope with diversification for the purpose of study, specifically in business Japanese courses. Concludes that it is imperative that American…

Globalization and domestic competition are forcing businesses to rethink the human resources utilization process, and one method for considering again this challenge is creating a team culture. One key to this process for human resources development is the understanding of how to create the most successful teams. The use of the Myers-Briggs Type…

This article focuses on an extended, interactive, collaborative project in a junior/senior-level business communication class. The main goal of the project is to address a difficult task central to many college-level writing courses: teaching students to consider and to write for specific audiences other than the teacher. A second goal is to focus…

A collaborative effort of the business community and Kennesaw College (Georgia) resulted in the development of and implementation of an introductory commercial Spanish course that has been successful in introducing students to business practices in a Spanish-speaking environment. Previously, a translation service had been developed by the…

When asked by the business department for a language component for its new area of concentration in international business, the modern language department of a small liberal arts college capitalized on a recently devised competence-based curriculum. The curriculum, established in the college's general education curriculum as an alternate track to…