The Marketing column features essays about a variety of creative and innovative marketing strategies used to highlight collections or promote services in all types of libraries. Its purpose is to provide real examples of how libraries are using marketing and outreach techniques in interesting ways. This article describes the social media content…

The Welikeia project and the corresponding free online tool Visionmaker. NYC focus on the historical landscape ecologies of New York City. This article provides a brief introduction to online participatory tools, describes the Visionmaker tool in detail, and offers suggested ways to use the tool for Extension professionals based in and outside New…

The National Science Foundation (NSF) has a long history of investment in broadening participation (BP) in science, technology, engineering, and mathematics (STEM) education. A review of past NSF BP efforts provides insights into how the portfolio of programs and activities has evolved and the broad array of innovative strategies that has been…

In this article, Summer Creek High School (Harris County, Texas) librarian, Louise Lankau shares a formula for successfully integrating technology via the school library and reaching every department and teacher in a school of 2,500 students and 170 teachers. The challenge is that the teaching staff at Summer Creek increases each year to…

The Tennessee Higher Education Commission (THEC) adopted the Master Plan for Tennessee Postsecondary Education 2015-2025 in 2015. Published as Tennessee was launching the Drive to 55, the 2015-2025 Plan includes state and system-level projections of the necessary degree production to reach our state's ambitious attainment goal. As a complement to…

For six seasons, Richard Lee has included a K-12 teacher on his Antarctic research team to coordinate outreach to U.S. classrooms. These teachers have communicated with thousands of students and their teachers and planned authentic outreach activities to improve student performance. Program success depends on funding by the National Science…

How do you become an effective Extension professional--produce scholarly work, provide strong educational programs for clientele, and show impact and outcomes? It requires proactive planning so that valuable impact can be measured and shared with appropriate stakeholders. Learn how the Department of 4-H Youth Development, Rutgers Cooperative…

Innovation and ingenuity have long been hallmarks of the U.S.' economy. Our competitive strength is built on the legacy of great innovators--from Alexander Graham Bell and Lewis Latimer to the Wright brothers and Steve Jobs. The U.S. has prized its status as a leader in developing creative thinkers and entrepreneurs, but by many estimates, it is…

UNESCO established the UNESCO Global Network of Learning Cities (GNLC) to encourage the development of learning cities. By providing technical support, capacity development, and a platform where members can share ideas on policies and best practice, this international exchange network helps urban communities create thriving learning cities. The…

This article describes a nearly decade-long partnership between three institutions representing school, public, and academic settings in Westchester County, New York. The program, designed to improve the academic performance of local high school students, is unique due to the extensive contact students have with academic librarians during the…

Adult learning enhances, sometimes changes lives. It is therefore vital that educators do whatever it takes to enable more people from under-represented groups to get involved in learning. This is central to the Workers' Educational Association's (WEA) vision and values. Yet among its range of programmes, some subject areas remain the preserve of…

The late rapper Tupac Shakur wrote a poem called "The Rose that Grew from Concrete" that serves as a good metaphor for helping educators, including school librarians, to disrupt stereotypical metanarratives they might have about urban youth and replace them with new narratives of hope, compassion, and high expectations for all students. Tupac's…

Some young people naturally flourish in school; others struggle due to difficult life circumstances. There is also another group of young people who have no substantial issues or barriers but are still at risk of disengaging from learning. Through research, it is known that the majority of young people who are not in education, employment or…

In many respects, one couldn't find a group of 10 schools more diverse than the finalists for the 2013 Aspen Prize for Community College Excellence. One community college serves 1,500 students, another 56,000. There are institutions devoted primarily--even solely--to technical degrees, and ones devoted mainly to preparing students for further…

The Excelsior College Library is turning fearful faculty members into empowered copyright role models. Geared towards institutions operating without a copyright policy or department, this article outlines a three-step process for fostering faculty collaboration surrounding copyright practices: (1) Give faculty and course developers the tools and…