Thomas S. Henricks is the J. Earl Danieley Professor of Sociology and Distinguished University Professor at Elon University. Since receiving his doctorate in sociology at the University of Chicago, Henricks has investigated the sociology of sports from the fandom of modern American professional wrestling to the relationship between sports and…

The AIDA Model (Attention-Interest-Desire-Action) is one of the classical promotional theories in marketing. Through active-learning techniques and peer critiques, we use infomercials as an innovative educational tool to instruct the four components of the AIDA model. Student evaluations regarding this active-learning assignment reveal that the…

The production of verbal operants not previously taught is an important aspect of language productivity. For Skinner, new mands, tacts, and autoclitics result from the recombination of verbal operants. The relation between these mands, tacts, and autoclitics is what linguists call "analogy," a grammatical pattern that serves as a foundation on…

As researchers continue to study creativity, a behavior analytic perspective may provide new vistas by offering an additional perspective. Contemporary behavior analysis began with B. F. Skinner and offers a selectionist approach to the scientific investigation of creativity. Behavior analysis contributes to the study of creativity by…