Immune literacy--the ability to hear, learn, read, write, explain, and discuss immunological content with varied audiences--has become critically important in recent years. Yet, with its complex terminology and discipline-specific concepts, educating individuals about the immune system and its role in health and disease may seem daunting. Here, we…

The practice of journalism has long been based on the premise that a receptive audience awaits the content and that citizens--as participants in a democracy--will use the news to make sound decisions. Yet mainstream journalism has lost much of its audience to purveyors of disinformation, misinformation, and malinformation, a situation that has…

Cultural logics reveal a culture's way of reasoning or a belief system. When paired with International Patient Experience Design (I-PXD), cultural logics provide insight into cultural contexts to help health and medical communicators design, test, and shape health and medical information across complex, dynamic international contexts. Using a…

Health fairs, a component of health education programming for many years, generally offer an unstructured opportunity for participants to gather health information. This manuscript describes an alternative approach to a "traditional" health fair, which involves working with previously assessed and specifically targeted groups of people who move as…