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Direct linkPorter, James E. – Business and Professional Communication Quarterly, 2017
"Phatic" refers to the rhetorical function of creating effective communication channels, keeping them open, and establishing ongoing and fruitful relationships, all of which are vital in the age of digital rhetoric, social media, and global intercultural exchange. In this realm, the professional communicator functions less as an…
Descriptors: Artificial Intelligence, Business Communication, Communication Skills, Communication Strategies
