This article discusses the methodological challenges of researching elite boys' schooling, in a study involving interviewing alumni who attended these schools from the 1970s to the 2020s. In particular, through a feminist poststructuralist methodological framing, it considers the necessity for researcher reflexivity in engaging in research in such…

Creation of a framework for Brand and Reputation Metrics in Education represents a significant milestone in the field of marketing and communications in the sector. Stemming from a global collaboration led by the Council for Advancement and Support of Education (CASE), this framework highlights and addresses a critical need for consistent…

The American Council of Trustees and Alumni (ACTA) is leading the charge to return "higher" to higher education. We are challenging the status quo to restore academic freedom, academic rigor, and real accountability to higher education. And, we are doing so with an ever-widening network of supporters and partners.

Soon after news of the child molestation scandal involving Jerry Sandusky, a former Pennsylvania State University assistant football coach, broke in November 2011, the development and alumni relations staff gathered for a town hall-style meeting. "The Penn Stater" has tackled controversial topics before: student riots, a faculty member…

"Commerce" and "finance" are not the broadest or most dynamic words in the lexicon of business. And yet, when this author became dean of the business school at Villanova University in 2005, that was precisely the language the school was using to advertise itself to the world. The Villanova College of Commerce & Finance, as…

Most colleges and universities that launch into social media do so by dipping one toe in the water rather than swan diving into the deep end. And while many people define "social media" as Facebook and perhaps Twitter, the term actually encompasses everything from blogs to photo- and video-sharing sites to LinkedIn to any of dozens of…

As a senior honors student at Weston Ranch High School in Stockton, California, last spring, Lakea Youngblood gained admission to the University of California, Berkeley, and the University of California, Los Angeles, California's two most sought-after public universities. While both schools offered the northern California native similar financial…

Four things to keep in mind when involved in institutional marketing are identified: make sure the reality of the institution matches the image promoted; keep institutional image simple; tailor external relations program to meet the needs of a diverse constituency; and be persistent and consistent. (MLW)

Ranking American colleges, universities, and individual departments according to their academic quality is discussed. Six types of methodology used are identified: reputational rankings; faculty awards, honors, and prizes; citations in citation indexes; alumni achievements; scores of entering students on standardized tests; and institutional…

A 5-year effort to project a new and more realistic public image and to bring about improvements in student recruiting and fund-raising for a small, private, liberal arts women's college is described. The changes included offering bachelor's degrees for the first time and building pride and support among alumnae. (MSE)

Fitchburg State College (Massachusetts), a comprehensive public college, initiated restructuring using Total Quality Management (TQM) techniques in December 1992. The effort's mission was to increase communication, to identify barriers to defined goals and service to students, and to find ways to overcome those barriers. Two surveys followed the…