Faced with large and continued cuts in state funding, U.S. public postsecondary institutions are looking for new ways to both communicate their needs and garner support. They are calling on longtime supporters, enlisting new allies, developing strategic alliances, and crafting new messages and campaigns--all to underscore the importance of higher…

Annual giving is defined as support for the current operations of a college or university. The annual fund constituency is described (alumni, parents, friends, and, perhaps, corporations and foundations). The case for a strong annual giving program and its relationship to the total development program are discussed. (Author/MLW)

Inflation posed a special financial threat to the University of Illinois Alumni Association because it sold life membership for one lump sum. The university's revised financial planning is discussed in terms of cost analysis, historical perspective, projection technique, and ultimate solution. (JMD)

Periodicals editors at higher education institutions constantly confront financial pressure. Some strategies used to pair expenses or raise revenue include consolidating two or more periodicals, pruning mailing lists, trimming printing and postage costs, selling advertising, and pursuing voluntary subscription programs. (MLW)

Notes from the diary of a private, church-related college's new president reveal some of the responsibilities, variety of roles, frustrations, and triumphs of the first year on the job. Among the issues are financial problems and fund-raising, faculty concerns, planning, public and intra-institutional relations, alumni concerns, and rumors. (MSE)