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Direct linkAlexander H. Ziegler; Louis J. Medvene – Marketing Education Review, 2024
This manuscript examines the adaptation and integration of intergenerational learning to create an inclusive marketing education environment. The development of innovative course designs to promote intergenerational learning and age-friendly curricula is an opportunity for educational institutions, given a demographic shift in many parts of the…
Descriptors: Business Administration Education, Consumer Economics, Age, Intergenerational Programs
