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| Educational Management and… | 1 |
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| Riley, Eric | 1 |
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| Journal Articles | 1 |
| Opinion Papers | 1 |
| Reports - Descriptive | 1 |
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| Administrators | 1 |
| Practitioners | 1 |
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| United Kingdom | 1 |
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Peer reviewedRiley, Eric – Educational Management and Administration, 1984
Discusses the development of advertising and publicity strategies and policy for student recruitment purposes at a college of education in the United Kingdom between 1972 and 1982. Covers changes in staff attitudes, selection of media, organization of administration, and cost factors. (PGD)
Descriptors: Administrative Organization, Administrative Policy, Advertising, Attitude Change
