Creating inclusive classrooms, and especially creating inclusive and diverse working groups, can be a challenge in the advertising curriculum. The ad industry values diversity, and employers in general value students who know how to effectively work in groups. This article reports survey data of what makes students feel not included in classroom…

Some years back, the author found the following problem in a spatial puzzle book: how many ways can you put four blocks together, face to face (with no vertical rotation symmetry)? He gave each student just four blocks and they collectively tried combinations to eventually agree on the answer of 15. He used to think it was a halfway decent task,…

Most educators who teach the advertising campaigns course require students to work as groups. A review of cooperative learning and group dynamics literature, however, suggests that unless students are systematically prepared for group work instructional goals will be difficult to achieve. This article describes how pre-training activities in group…