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Direct linkRosso, Mark A.; McClelland, Marilyn K.; Jansen, Bernard J.; Fleming, Sundar W. – Journal of Information Systems Education, 2009
From February to June 2008, Google ran its first ever student competition in sponsored Web search, the 2008 Google Online Marketing Challenge (GOMC). The 2008 GOMC was based on registrations from 61 countries: 629 course sections from 468 universities participated, fielding over 4000 student teams of approximately 21,000 students. Working with a…
Descriptors: Feedback (Response), Student Projects, Class Activities, Student Interests
Peer reviewedCaywood, Clarke; Ewing, Raymond – Public Relations Review, 1991
Describes how separate graduate degree programs have been fused into an integrated marketing communications program at Northwestern University. Discusses the five-quarter program that includes a core of new marketing communications planning and management classes, professional specialization classes in corporate public relations, advertising, and…
Descriptors: Advertising, Business Education, Higher Education, Marketing
