Today's programs and delivery methods in continuing education for the adult student are evolving due to changing needs, competition, and new markets and technologies. The marketing infrastructure, including staffing, budgeting, and processes such as customer relationship marketing and market research, must be in alignment with changing needs.

While online universities and career colleges are experiencing increasing enrollment trends, the enrollment for traditional universities and colleges appears to be declining. Recent data shows that there is a slight decline in enrollment to the tradition 4-year college, while there is a steady increase within the technical and vocational…

This paper will address how the digital divide affects distance education. Lack of access for some students does raise concerns. Access to technology is often defined by what students don't have: what is called a digital divide. Access also is defined by the speed of Internet connections. Access in the future will be even greater as more computers…

In recent years, terms such as "social media" and "social networking" have become staples in the university continuing education marketer's vocabulary. This article provides both a working knowledge of the social media landscape and practical applications of the concepts using a case study approach from a Midwestern university.…