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Direct linkSnowden, Monique L. – Strategic Enrollment Management Quarterly, 2013
This article brings attention to a typology of enrollment knowledge possessed and enacted by contemporary chief enrollment officers. Interview narratives are used to reveal enrollment principles and associated actions--enrollment logics--that form enrollment discourses, which in turn shape the institutionalized presence of strategic enrollment…
Descriptors: Enrollment Management, Strategic Planning, Interviews, Personal Narratives
